Regional Conference

Welcome to AMA USF's Regional Conference 2025

Join us on March 14th and 15th from 8:00 am-6:30 pm at the Muma College of Business. AMA USF's Regional Conference promises to be an exciting opportunity for growth and connection in the marketing field. It's a chance to network with industry professionals, exchange ideas with fellow students, and learn about the latest trends and strategies shaping the future of marketing.

What to Expect on March 14th and 15th, 2025

Prepare for a full day of leadership, connection, and insights at Regional Conference 2025. From the moment you arrive, you’ll be immersed in a high-energy environment designed to bring AMA chapters closer together to compete in competitions, network with marketing professionals, and hear from keynote speakers.

See the Full Agenda

Meet the Keynotes

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President & Chief of Strategy at LEVERAGE

Jay Taylor

Jay Taylor is the President & Chief Strategy Officer at LEVERAGE, an award-winning digital marketing agency that helps purpose-driven brands amplify their impact. Since founding the agency more than 15 years ago, LEVERAGE has worked with notable organizations, such as Keel & Curley Winery, University of Tampa, Hillsborough Education Foundation, and Orlando Health, to name a few.

CEO of the American Marketing Association

Bennie F. Johnson

Chief Executive Officer for the world’s largest marketing professional association with global engagement across professional practitioner, academic, and collegiate communities with 70 chapters and 350 university chapters globally. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

Competitions

Deliver-A-Bull Case Competition Your task is to develop a creative and engaging marketing campaign that captures the attention of college students and motivates them to participate in sending cards to those in need. We encourage you to think outside the box and incorporate innovative ideas that highlight the significance of empathy and community support. Feel free to explore a variety of styles—be it comedic, retro, animated, or any other creative approach—that express the message that a simple card can make a meaningful difference in someone’s life while reflecting the mission and values of Cards2Warriors.

Perfect Pitch Competition The Perfect-Pitch Competition gives students the opportunity to showcase their professional communication skills in a real-world scenario. Participants will deliver a concise elevator pitch and, if selected for Round Two, engage in a mock job interview to demonstrate their ability to effectively communicate, handle Q&A sessions, and think on their feet.

Graphic Competition We'll explore key design concepts and tools that you can apply to real-world projects. The work you create here can be added to your portfolio, showcasing your skills and creativity for future opportunities. This competition will be divided up into 2 phases, an individual and teamwork challenge. You will be able to vote on a design concept for each challenge from one of the 6 provided in this presentation. Voting will take place at the end of each challenge

Meet our Speakers

Take a peek at our wonderful speakers for our Regional Conference

Champa Bay Sports Panel

James Ruth

Chief Marketing Officer

Tampa Bay Buccaneers

Rebecca Toledo

Digital Marketing Coordinator

Tampa Bay Rays

Eric Blankenship

Former Vice President of Marketing

Tampa Bay Lightning

Employee-A-Bull Panel

Teju Calambakkam

Jr. Account Executive

Zimmerman Advertising

Gustavo Storck

Global Materials System Analyst II

Jabil

Ng Liyang

Senior Supply Chain Analyst

Signode

Alvin (Vinny) Appiahene

Consumer Insights Analyst

Publix

Breakout Speakers

Jerrica Stovall

Director, Collegiate Communities

American Marketing Association

Terry Zelen

President and Founder

Zelen Communications Inc.

Jennifer Montgomery

Organizational Learning Consultant

BayCare Health System

Brian Orr

Co-Founder

BrandingLab.co

March 14th Agenda

Time	Session	Location
8:30 AM	Check-in & Breakfast + Icebreaker	Atrium
9:00 AM	Kickoff Keynote: Jay Taylor	Atrium
10:00 AM	Cards2Warriors Q&A	Atrium
10:00 AM	Workshop: Demystifying AI	BSN 115
10:45 AM	Buffer Time
11:00 AM	Nonprofit Working Hour	Atrium
11:00 AM	Breakout Session: Jerrica Stovall	BSN 115
12:00 PM	Lunch Break	Atrium
1:00 PM	Champa Bay Career Panel	Atrium
2:00 PM	Perfect Pitch Competition: Round 1	Atrium
3:15 PM	Graphic Design Workshop	Atrium
3:15 PM	Workshop / Networking Activity	BSN 115
5:00 PM	End-of-Day Speaker	Atrium

March 15th Agenda

Time	Session	Location
8:30 AM	Check-in & Breakfast Networking	Atrium
9:30 AM	Employ-A-Bull Panel	Atrium
10:45 AM	Perfect Pitch: Round 2	Classroom 1
10:45 AM	Workshop: “Network with Purpose”	Atrium
12:00 PM	Lunch Break	Atrium
1:00 PM	Graphic Design Pop Quiz!	Classroom 1
1:00 PM	Breakout Session: TBD	Classroom 2
2:30 PM	Nonprofit Presentations: Top 3 Teams	Atrium
4:00 PM	Buffer Time & Networking Break	Atrium
4:30 PM	Closing Keynote: Bennie F. Johnson	Atrium
5:30 PM	Closing Remarks & Prizes	Atrium
6:00 PM	Social Hour at Yuengling Brewery	Off Campus

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